达州正迎来文旅事业的高速发展

海洋

在“文旅+”深度融合的产业变革浪潮中，达州以新业态培育、文化内核激活、区域协同联动为抓手，推动文旅产业从“景点观光”向“全域体验”升级。2025年全市文体旅广系统工作会提出“四季全时产品体系”建设目标，通过冰雪经济、低空旅游等新兴业态释放消费潜能，依托巴文化、红色文化铸就精神标识，构建起“主客共享、城乡联动”的文旅产业新生态。

达州突破传统观光模式，以差异化策略激活消费新动能。宣汉巴山大峡谷、万源八台山两大冰雪景区形成“冷资源热经济”效应，冬季带动周边餐饮住宿收入增长超30%‌；低空旅游基地建设加速推进，直升机俯瞰巴山云海、热气球畅游州河等体验项目即将落地，实现“立体观景”产品迭代。通过“春赏花、夏避暑、秋观叶、冬滑雪”四季主题活动矩阵，全年策划特色文旅促消费活动150场，形成全时全域消费引力场。

以巴文化、红色文化为核心塑造文旅IP。罗家坝遗址博物馆开馆后年接待游客超50万人次，成为全国巴文化研究展示高地；《梦回巴国》情景史诗剧年均演出200场，带动夜间消费增长25%。实施红色文化保护工程，神剑园二期建成川陕苏区主题沉浸式体验馆，联动城坝遗址、渠县汉阙形成“巴賨文化走廊”，实现文化资源向消费产品的价值转化。非遗活化成效显著，法门武术展演、薅草锣鼓体验等项目融入景区，6项非遗入选省级名录推动文旅深度融合。

依托“大三峡·大巴山”文旅联盟，构建万达开区域协同发展新模式。万源八台山与重庆城口亢谷景区联合推出跨省旅游环线，客源互送比例提升至40%；开江县打造“三百”环线示范工程，通过万亩莲花世界、黄金花海等载体，形成“踏青赏花+特色消费”的春游经济链‌。区域交通网络升级成效显著，成达万高铁通车后重庆至达州缩短至1小时，助推2025年川渝两地游客占比突破65%‌。

智慧文旅体系建设加速产业升级。达州数字文旅平台整合83家景区实时数据，实现“一键预约、全域通游”；VR技术还原三线建设场景，数字展陈使博物馆参观量提升3倍。开江“三里田园”运用物联网技术打造智慧农场，研学体验项目带动农产品销售增长180%‌。通过抖音等平台开展“云游达州”直播，2024年线上传播覆盖超2亿人次，文旅品牌影响力进入全国地级市前50强‌。

达州文旅产业的升级实践，彰显了“文化塑魂、业态创新、科技赋能”的系统思维。从冰雪运动到云端观景，从遗址活化到数字孪生，这座正在崛起的巴文化名城，正以“诗”与“远方”的深度融合，迎来文旅事业的高速发展。

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